Turn product knowledge into content overseas customers want to read and use.
Your product information, technical expertise and brand story can provide a foundation for entering overseas markets. Starting with the questions target customers ask, LIG combines AI-assisted drafting, professional editing and multilingual production to develop web pages, search articles, social posts, emails and videos.
Whether creating new content for a local market or adapting existing material across languages and channels, we bring product facts, brand voice and publishing goals into one content brief. This helps clients prepare content for multiple markets and maintain consistency as versions evolve.
Support across the content journey
1 Define the market and content goals
Review target audiences, buying or use cases, common questions and information needs. Define topics, channels, languages and intended actions.
2 Prepare usable brand and product materials
Gather confirmed product facts, brand guidelines, terminology, reference content and asset permissions to guide content creation.
3 Create and adapt
Use AI assistance and professional editing to create original multilingual content, or adapt existing material for different markets, audiences and channels.
4 Produce and localise
Develop copy into pages, articles, emails, videos or other formats, adapting language, culture, subtitles, voice-over and layout as needed.
5 Prepare for publication
Provide agreed page titles, descriptions, asset naming, channel specifications and content packages. If publication support is needed, confirm account access and approval steps separately.
6 Review and update
Using search, readership, engagement and enquiry data supplied by the client or accessed with permission, discuss changes to topics, wording and versions while keeping content accurate and current.
Content work you can bring to LIG
Entering a new market: audience questions, brand introductions, core landing pages, search content and multilingual publishing assets.
Launching a product: product copy, technical explanations, demo videos, emails, social content and market-specific versions.
Ongoing lead generation: topic planning, search articles, campaign landing pages, social content and sales support materials.
Customer education: help centres, user guides, training videos, FAQs and release updates.
One factual foundation. Different expressions for each market.
Take a new product launch. Starting with approved product information, we map the target buyers’ questions and develop a product landing page, FAQs, search articles, social posts, sales emails and a short-video script. We adjust the order and expression of selling points for each market, and the length and format for each channel, so one source of information supports several customer touchpoints.
Illustrative service scenario: the content volume, languages, channels and production scope are defined in the project brief.
Choose a way of working that suits you
One-off project: a defined content package for a market, product or campaign.
Ongoing content service: agree topics, quantities, languages, revision rounds and review arrangements for each period.
Work with your existing team: take on agreed language and content tasks alongside your marketing, product, design or agency teams.
A content package your team can keep using
Content plan and brief: target audiences, topics, markets, languages, channels and publishing goals.
Creation and production: agreed page copy, articles, social posts, emails, video scripts or finished videos, together with their language versions.
Review and update materials: agreed questions for fact-checking, version mapping and change records to support client approval and later reuse.